Comments on: Logos & Packaging – How is this used to lure a consumer to buy one product over another? http://www.mobilitytrends.com/consumer-trends/logos-packaging-how-is-this-used-to-lure-a-consumer-to-buy-one-product-over-another Tue, 07 Feb 2012 08:36:59 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Passion about it http://www.mobilitytrends.com/consumer-trends/logos-packaging-how-is-this-used-to-lure-a-consumer-to-buy-one-product-over-another#comment-1908 Passion about it Thu, 11 Mar 2010 21:04:59 +0000 http://www.mobilitytrends.com/consumer-trends/logos-packaging-how-is-this-used-to-lure-a-consumer-to-buy-one-product-over-another#comment-1908 Yes they do! By the way e-mail me back!<br><b>References : </b><br> Yes they do! By the way e-mail me back!
References :

]]> By: Israel G http://www.mobilitytrends.com/consumer-trends/logos-packaging-how-is-this-used-to-lure-a-consumer-to-buy-one-product-over-another#comment-1907 Israel G Thu, 11 Mar 2010 20:14:59 +0000 http://www.mobilitytrends.com/consumer-trends/logos-packaging-how-is-this-used-to-lure-a-consumer-to-buy-one-product-over-another#comment-1907 Yes there are trends, and, depending on the target market, the trend would apply. A big trend nowadays is to just "go simple". Branding, coloring, logotypeing and full- packaging design varies from product, target market, marketing and distribution, etc.<br><b>References : </b><br> Yes there are trends, and, depending on the target market, the trend would apply. A big trend nowadays is to just "go simple". Branding, coloring, logotypeing and full- packaging design varies from product, target market, marketing and distribution, etc.
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]]> By: CHEZ http://www.mobilitytrends.com/consumer-trends/logos-packaging-how-is-this-used-to-lure-a-consumer-to-buy-one-product-over-another#comment-1906 CHEZ Thu, 11 Mar 2010 19:36:59 +0000 http://www.mobilitytrends.com/consumer-trends/logos-packaging-how-is-this-used-to-lure-a-consumer-to-buy-one-product-over-another#comment-1906 All depending on the group you are targeting. That would of course depend on the product. If you're product is targeting women then of-course a woman touch would be suitable towards the logo and packaging design. A box with such a design will not be picked-up by a man. (Unless he was a designer himself) Therefore, if designed strategically, more woman would pick it up whether or not they knew what is was then they'd read it and determine if they want to purchase it. -CHEZ Some stores in the inner cities will use mannequins with a more gifted rear than the standard mannequins. This would do 1 of 2 things. Allow the female consumer feel that her rear would look like that of the mannequin or a woman with a gifted rear would think that the item would fit her perfect.<br><b>References : </b><br> All depending on the group you are targeting. That would of course depend on the product. If you’re product is targeting women then of-course a woman touch would be suitable towards the logo and packaging design. A box with such a design will not be picked-up by a man. (Unless he was a designer himself) Therefore, if designed strategically, more woman would pick it up whether or not they knew what is was then they’d read it and determine if they want to purchase it.

-CHEZ

Some stores in the inner cities will use mannequins with a more gifted rear than the standard mannequins. This would do 1 of 2 things. Allow the female consumer feel that her rear would look like that of the mannequin or a woman with a gifted rear would think that the item would fit her perfect.
References :

]]> By: katerina http://www.mobilitytrends.com/consumer-trends/logos-packaging-how-is-this-used-to-lure-a-consumer-to-buy-one-product-over-another#comment-1905 katerina Thu, 11 Mar 2010 19:13:59 +0000 http://www.mobilitytrends.com/consumer-trends/logos-packaging-how-is-this-used-to-lure-a-consumer-to-buy-one-product-over-another#comment-1905 of course there are! the most popular one, for example, is to use red color that stays in the consumer's mind [coca cola, vodafone, Ferrari..] people think graphic design as an art, but the truth is that since it's an applied art it's FULL of rules that you need to follow..but it's an awesome job!! :o)<br><b>References : </b><br>graphic design studies and working experience of course there are! the most popular one, for example, is to use red color that stays in the consumer’s mind [coca cola, vodafone, Ferrari..]
people think graphic design as an art, but the truth is that since it’s an applied art it’s FULL of rules that you need to follow..but it’s an awesome job!! :o )
References :
graphic design studies and working experience

]]> By: TJD http://www.mobilitytrends.com/consumer-trends/logos-packaging-how-is-this-used-to-lure-a-consumer-to-buy-one-product-over-another#comment-1904 TJD Thu, 11 Mar 2010 19:05:59 +0000 http://www.mobilitytrends.com/consumer-trends/logos-packaging-how-is-this-used-to-lure-a-consumer-to-buy-one-product-over-another#comment-1904 Yes, there are trends (not that I know exactly what they are.) I used to work as a market researcher, and 2 studies involved changing corporate logos and most all had to do with product placement. Eye tracking devices at our facility allowed us to let the company know how well their visuals were working. Hope that helps.<br><b>References : </b><br>Worked in field. Yes, there are trends (not that I know exactly what they are.) I used to work as a market researcher, and 2 studies involved changing corporate logos and most all had to do with product placement. Eye tracking devices at our facility allowed us to let the company know how well their visuals were working. Hope that helps.
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Worked in field.

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