What broad based consumer brand has been re-vitalized in the past 5 years?

Like what happened with the Target corporation.
Target stores intend to differentiate themselves from their competitors like Kmart and Wal-Mart by offering what they believe is more upscale, trend-forward merchandise.

Apple, with the introduction of its iPod. That thing brought it back.

This entry was posted in consumer trends. Bookmark the permalink.

4 Responses to What broad based consumer brand has been re-vitalized in the past 5 years?

  1. Potato says:

    What about Sears? Not sure how well they’re doing, but hopping on the Home Makeover bus couldn’t have hurt them too much. And I think they were doing pretty poorly back in the 90′s.
    References :

  2. Jill W says:

    Apple, with the introduction of its iPod. That thing brought it back.
    References :

  3. Puzzleman says:

    Steve Jobs turned Apple Computer around with many new, well designed products.
    References :
    Five year increase in Apple’s stock price (AAPL).

  4. timofvt says:

    Motorola, Corning Glass
    References :