Trends » Mobile

Mobile Marketing:: Good Morning Marketers:: thunder::tech

admin — Fri, 09 Apr 2010 03:08:11 +0000

thunder::tech’s first episode of Good Morning Marketers, our new monthly morning show dedicated to the latest marketing trends. This month’s topic is mobile marketing and how smart phones are changing the communication landscape.

For more information on Mobile Marketing check out our blog at http://chatter.thundertech.com or give us a visit at http://www.thundertech.com

Duration : 0:4:9

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Top Five Online Marketing Trends for 2010

admin — Fri, 12 Mar 2010 22:08:05 +0000

Blaine Mathieu, CMO of Lyris, provides his point of view regarding the top five online marketing trends for 2010. Email marketing is the anchor, this is without question. But there are significant opportunities for marketers to further integrate search, social and mobile media and channels as well. Lyris refers to the integration of email, social and mobile as “tri-messaging.”

The top five online marketing trends for 2010 are:

1. Email as the anchor
2. Beyond Web analytics to online marketing analytics
3. Blend email with social
4. The year of mobile
5. Integrated, online marketing — tools not the issue

For more info about tri-messaging, download this free (no form) report now:

http://www.lyris.com/media/pdf/perspectives/Lyris_Perspectives_10Q1.pdf

For more information or to connect with Lyris, visit: http://www.twitter.com/lyris

Duration : 0:4:9

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2020 Future seen from 2015: Futurist Mobile World. Consumer Trends:keynote conference speaker

admin — Sun, 31 Jan 2010 15:48:26 +0000

2015 scenario: Future by 2020. http://www.globalchange.com communications, marketing, management, leadership, virtual teams and virtual organisations. Customer focus in product design, advertising, brand development, software and hardware. Mobile marketing and positional advertising trends. Consumer use of personal organisers and mobile devices, mobile phones and other technology. Virtual switchboards, virtual meetings and distance learning. Future bandwidth, video streaming demand, convergence and divergence of technology. Future innovations in communication. Mobile phone strategy for emerging markets and developed markets. Banks will become phone companies and telecom companies will become banks using personal organisers. Mobile payment systems, micropayments, mobile phone credit card transactions and loans. All innovation is divergent – doing things different and better. But most companies focus on convergence on price, quality, features.image, branding, winning customers, online marketing and building trust. Consumer changes, preferences and lifestyles. Keynote conference futurist speaker – Patrick Dixon. Energy saving, global warming, carbon neutral business and helping climate change. Videoconferencing and virtual teams. Winning the war for talent – motivation and leadership styles.

Duration : 0:55:53

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Consumer retail trends. How customer choices are changing. How workplace motivation is changing. Future marketing, management and leadership. Future will be driven by emotion – take hold of your future! Conference keynote speaker

admin — Mon, 18 Jan 2010 09:54:28 +0000

http://www.globalchange.com Emotion is more important than technology, gadgets, gizmos or inventions. Emotion is what will drive the future because it dictates how people feel and how they live. That’s why market research is unreliable when it comes to future predictions – because people don’t know how they will feel in future in response – say – to a terror attack or some new techno advance they never anticipated. Conference speaker Dr Patrick Dixon, author Futurewise – keynote lecture for MTN on consumers, fashions, lifestyles, customer behavior, choices, demographics.Motivation at work. Leadership. Leadership purpose, aims, strategy and objectives. Profits and profitability. Motivation to succeed and secrets of business success. Productivity and efficiency key. Workplace morale. Team dynamics and leadership styles. Business mission and vision. Business values and office culture. Motivation at work. People don’t get passionate about shareholder value or profits or excel spreadsheets. They get passionate about challenge, great teams, vision, important goals, having fun, about family and friends, about the community and world they live in. Connect with passion and you will motivate teams to change organisation, business and world. Work-life balance, family, children. Consumer trends and workplace motivation, leadership styles and productivity. Brand loyalty and corporate image.

Duration : 0:1:24

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Mobile phones and banks, banking transactions future trends

admin — Fri, 25 Dec 2009 22:45:16 +0000

http://www.globalchange.com Banks will become phone companies and telecom companies will become banks. Mobile payment systems, micropayments, mobile phone credit card transactions and loans. Economic impact of remittances from foreign workers using SMS credit to avoid foreign exchange transaction costs. How biometrics fingerprint technology will allow large mobile phone payments. Commissions and interest charges on loans. Impact of revenues from American Express, Visa, Delta, Access, Mastercard moving to mobile phone transactions. Conference keynote speaker and Futurist Dr Patrick Dixon.

Duration : 0:4:59

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Keynote Speaker: Futurist Patrick Dixon – industry trends – management, marketing, customers, lifestyles, motivation, change management and leadership development. Corporate event keynote speaker: video and slides.

admin — Sun, 13 Dec 2009 23:53:58 +0000

Keynote speaker – Futurist – at conference / corporate event. Global leadership event for MTN by Dr Patrick Dixon. Keynote lecture given to multinational audience of several hundred in South Africa. Keynote presentation covered marketing, management, motivation, industry, leadership, new technology, mobile phones, broadband, convergence, divergence,web phones, future of broadband, sms, video phones and other devices. Keynote conference slides also available on consumer trends, customer relationship management, client support. Business communications and virtual teams and virtual organisations. Leadership training and executive education. Patrick Dixon is a keynote speaker on issues such as globalisation, culture clashes, poltical change, global warming, carbon trading, demogaphics, urbanisation, bottom of pyramid, health, ageing and AIDS. Watch other Conference keynote lectures by Patrick Dixon. Banks will become phone companies and telecom companies will become banks. Keynote also covered mobile payment systems, micropayments, mobile phone credit card transactions and loans. Economic impact of remittances from foreign workers using SMS credit to avoid foreign exchange transaction costs. How biometrics fingerprint technology will allow large mobile phone payments. Commissions and interest charges on loans. Impact of revenues from American Express, Visa, Delta, Access, Mastercard moving to mobile phone transactions. Threat to retail banks from mobile phone payment systems using SMS, RFID and other technologies including biometrics. All innovation is divergent – doing things different and better. But most companies focus on convergence on price, quality, features.

Duration : 0:44:22

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